About Rethink
After owning and/ or operating dozens of venues and consulting to 1000+ globally, I understannd what separates thriving hospitality businesses from the struggling ones.
Most restaurants fail not from lack of passion, but from fundamental misalignment with profitability.
The hospitality industry is facing it's greatest paradigm shift in generations.
It’s time to replace folklore with facts, and build modern businesses that can handle complexity.
In this weekly newsletter, I share my passion (read: obsession) for our great industry - and the practical frameworks that help operators protect margin and make better decisions.
It’s great to meet you. We will get on fine!
And I look forward to getting to know you better.
It's time to Rethink Hospitality
Because good food and good service are no longer the recipe for success.


I'm the Founder of Peiso, hospitality profitability strategist and former chef.
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